Our Origin Story

Empowering Informed Healthcare Decisions

At Health Decision Key, our journey began with a shared vision: a world where individuals take charge of their healthcare journey, armed with reliable information and empowered by innovation.


Tim, our retired Internal Medicine physician, brings over 30 years of patient care experience. He’s led large physician groups and helped educate many physicians over decades in critical appraisal. Tim knows firsthand the impact of informed choices, and he’s committed to sharing that wisdom.


Anna, our passionate advocate for science and clinical decision-making, spent decades helping doctors navigate the maze of research. Now, she’s on a mission to bring that clarity directly to patients. Anna believes that knowledge is power, and she’s here to empower you.


Stefan, with decades in the healthcare industry, witnessed the transformative potential of informed patients. He’s seen how technical jargon and bias can muddy the waters. Stefan’s goal? To cut through the noise, provide evidence-based facts, and empower you to make decisions that matter.



In envisioning the future, we saw a gap—a chasm between patients, physicians, and health plans. A gap where marketing noise drowned out scientific truth, where bias clouded judgment, and where incomplete studies left patients in the dark. We knew there had to be a better way. Our vision emerged: to level the playing field. We envisioned a world where personal healthcare decisions were guided by rigorous scientific evaluation, not slick advertisements. A world where patients stood at the heart of their care, where efficiency met empathy, and where reliable information was the cornerstone of well-informed choices.



Our mission is simple yet profound: to revolutionize personal healthcare decision-making. How? By transforming the landscape of individual healthcare choices. We believe that informed patients make decisions that are better for them, their families.